Founder, Editor & Journalist

Championing

Creativity

Hello, I’m Katy – journalist, editor and founding voice of Creative Boom, a leading UK-based platform that’s been celebrating and inspiring creatives since 2009.

For over sixteen years, I’ve championed those often left out of the conversation, shining a light on the makers, dreamers, and doers shaping art, design and visual communication across the world.

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About Me

Founding editor, journalist, and creative champion.

With over 25 years in media and communications, I started out in radio – first regional, then national – before co-founding Boomerang, a PR and digital consultancy in Manchester.

In 2009, I launched Creative Boom to support struggling creatives. What began as a side project has grown into one of the most widely read platforms in the creative industries, reaching over a million people each month.

Today, it’s my full focus where I’m dedicated to championing artists and designers worldwide.

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Testimonials

"Creative Boom is currently our most valuable marketing partner. They understand how to create beautiful content that will resonate with our audience, and they back it up with solid technology and SEO that delivers sustained, engaged traffic to our platforms week in and week out – even months after an article is released."

Elizabeth Owen
President, Serbin Creative

"Creative Boom is a trusted resource for creative professionals everywhere. It has a huge, loyal audience of freelancers, studios and independents – the very audience Adobe seeks to connect and engage with. We’ve spent the past four years tapping into its readership, benefiting enormously from its ever-increasing reach and influence."

Emma Wilkinson
Head of Digital Marketing, Northern Europe, Adobe

"Creative Boom has a solid understanding of the creative industries and a loyal and engaged creative audience that we can tap directly into. Working on a global scale, the team create content and conversation that help us to reach and influence thousands of potential students every month."

Anthony Wood
Managing Director, Shillington

The Creative Boom Podcast

Treat your ears to our latest podcast episode.

The Creative Boom Podcast is one of my proudest achievements. Since launching in 2020, it has surpassed a million downloads and established a unique voice in a competitive space. Featuring a vibrant mix of established and emerging creatives, it captures everything I’m passionate about in my profession.

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Articles & Insight

Featured
The Brand Backlash: Inside The Rising Era of De-influencing
The Brand Backlash: Inside The Rising Era of De-influencing

We’ve all heard of influencers… those inspiring content creators who recommend what to buy, where to go, and how to “live your best life”. But have you ever come across the term de-influencing? It’s not exactly new, but it has become a trending hashtag on TikTok, signalling a cultural shift… and a change in who holds the power. At its core, de-influencing is about doing the opposite of selling…

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No One Cares About You, and That’s Your Superpower
No One Cares About You, and That’s Your Superpower

No one cares. That’s the big secret. They don’t care about your life, your struggles, or your achievements. They couldn’t care less. I’m typing this with a massive grin on my face. It’s hilarious. We waste so much of this little life worrying about what other people think, when the truth is, they’re not thinking about you at all. Why? Why aren’t we the centre of their universe?…

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Why I’m Bringing Creative Boom to YouTube: Stories, Not Tutorials
Why I’m Bringing Creative Boom to YouTube: Stories, Not Tutorials

It’s been a long time coming, but I’m finally ready to put my face on camera. Aside from turning Creative Boom back into a personality-led platform and showing up on Reels and short-form video, I’m also doubling down on YouTube. But the channel won’t be an educational affair, oh no. There are already numerous brilliant tutorial channels doing that…

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Read the latest ramblings
from my blog

Why Chinese illustration is having a global moment 👀 [ad] From Shanghai to London, a new generation of Chinese illustrators is reshaping visual culture. Their work blends heritage with global influence – think bold colour, surreal storytellin
🖊 Dear Boom returns with a dilemma that’ll feel painfully familiar to many of us: the colleague who takes all the credit. 👀 A reader writes: “Whenever we’re in client meetings, my co-worker finds a way to pass off my ideas as th
💼✨ Ready to turn your talent into a business that actually pays? 👀 [ad] This one’s for the creativepreneurs – the artists, designers, and makers running the show and the spreadsheets. These five steps will help you price with confidenc
Usually, we share our Boom Truths as digital mocked up posters - little nuggets of truth for creatives, made to brighten your feed. But now we wanted to bring them to life. To hold them. To feel them. To make them real. Because let’s be honest
We’ve chosen 10 designers or design studios with under 10k followers (or thereabouts) that we think you should follow 👀 @matildawilsoncreative @chezarit @red_dot_studio_ @maybedesignstudios @lukeferrand @white_sky_creative @artworkbysofia @f
Why are brands doubling down on illustration in 2025? 👀 [ad] Brands are rediscovering the power of illustration to tell real, human stories. From Nissan’s cinematic world built by @msaunders_ink, to Costa Coffee’s playful festival colla

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