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How Online Publishers Can Survive in a Post-Search World
It seems ironic that I’m even typing this, but the very thing I’ve deliberately moved away from over the years — putting my face to my brand — has now become absolutely essential. If Creative Boom, or any independent publication, is going to survive the next 12 months, we need to act fast. And I’m not being dramatic. AI is fundamentally changing how people access information…
The Freedom of Not Caring Anymore
There’s a certain topic of conversation doing the rounds lately — especially among women in their late forties and early fifties. I keep hearing things like, “I just don’t give a toss anymore” and “Who cares at this point?” Not in a defeatist way, but in a powerful, freeing one. It’s about shaking off the shackles — whatever they may be — and finally embracing life and work entirely on our own terms. For me, that newfound liberation has shown up in all sorts of ways. One of the most unexpected? I’ve started vlogging…
The Return of Give and Take: Rebuilding Community Beyond Self-Promotion
“What’s in it for me?” Sure, it'll get you so far. But eventually, people catch on. They realise you only care about one thing—and it’s not them. Running something like Creative Boom gives you a front-row seat to how people show up online. Some are generous, open, and collaborative. Others? Take, take, take. It’s disappointing, but I understand. They want promotion. They want progress. They’re chasing success…
Can M&S Survive the Storm—and Come Back Even Stronger?
For years, Marks & Spencer felt like a relic—reliably British, undeniably beige. But lately, my friends and I can’t stop saying it: M&S are absolutely smashing it. So when the recent cyberattack brought down their website, halted online orders, and left their app unusable for over a week (and counting), it didn’t just feel like a technical hiccup; it felt like a threat to something far more meaningful: the unlikely renaissance of one of the UK’s most iconic high street brands…