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Turns Out You Can Change Your Mind, Even About Instagram.
I’m back on Instagram—a surprise to no one but me. I’d sworn off it for good at the start of 2025, convinced that this chapter was closed. Then life shifted, I shifted, and here I am again. Friends have had their fun. I don’t mind. They know something important. I change when I need to. I don’t fear doubling back. Change is a good friend…
‘Be More Ron’: What My Aunty Taught Me About Kindness
One of the privileges of my profession is getting to talk privately with some of the most respected voices in the creative industry. It gives me a real sense of how people are feeling out there – and the things they might never admit on LinkedIn. Right now? There’s a shared longing for kindness. People are craving something to counter the fragility…
The Brand Backlash: Inside The Rising Era of De-influencing
We’ve all heard of influencers… those inspiring content creators who recommend what to buy, where to go, and how to “live your best life”. But have you ever come across the term de-influencing? It’s not exactly new, but it has become a trending hashtag on TikTok, signalling a cultural shift… and a change in who holds the power. At its core, de-influencing is about doing the opposite of selling…
No One Cares About You, and That’s Your Superpower
No one cares. That’s the big secret. They don’t care about your life, your struggles, or your achievements. They couldn’t care less. I’m typing this with a massive grin on my face. It’s hilarious. We waste so much of this little life worrying about what other people think, when the truth is, they’re not thinking about you at all. Why? Why aren’t we the centre of their universe?…