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I Think I’ve Begun My Second Life
I’ve been reading through some of my old blog posts lately, and it’s strangely amusing to see where my head was at over the past 12 months. It’s like looking at old photographs. You smile, you wince, you sometimes wonder what on earth you were thinking…
Turns Out You Can Change Your Mind, Even About Instagram
I’m back on Instagram—a surprise to no one but me. I’d sworn off it for good at the start of 2025, convinced that this chapter was closed. Then life shifted, I shifted, and here I am again. Friends have had their fun. I don’t mind. They know something important. I change when I need to. I don’t fear doubling back. Change is a good friend…
‘Be More Ron’: What My Aunty Taught Me About Kindness
One of the privileges of my profession is getting to talk privately with some of the most respected voices in the creative industry. It gives me a real sense of how people are feeling out there – and the things they might never admit on LinkedIn. Right now? There’s a shared longing for kindness. People are craving something to counter the fragility…
The Brand Backlash: Inside The Rising Era of De-influencing
We’ve all heard of influencers… those inspiring content creators who recommend what to buy, where to go, and how to “live your best life”. But have you ever come across the term de-influencing? It’s not exactly new, but it has become a trending hashtag on TikTok, signalling a cultural shift… and a change in who holds the power. At its core, de-influencing is about doing the opposite of selling…