In a former life, I ran a PR agency in Manchester. It was immensely rewarding — we helped so many clients grow.

Back in December, I wrote that I thought I’d begun my second life. It was inspired by a quote often attributed to Confucius.

I’ve been reading through some of my old posts, and it’s strangely amusing to see where my head was over the past 12 months.

We’ve all heard of influencers. But have you ever come across the term de-influencing? It’s become a trending hashtag.

No one cares. That’s the big secret. They don’t care about your life, your struggles, or your achievements. They couldn’t care less.

Aside from turning Creative Boom back into a personality-led platform and showing up more, I’m also doubling down on YouTube.

I feel sorry for all those who blocked bots from crawling their websites in a bid to protect their work from AI.

On a cold February morning, dressed in old yoga pants and a scruffy tee, I was fretting over the state of social media.

There’s a nervous energy running through the industry right now. Everywhere you turn, there’s another tool threatening to replace us.