I’ve never wanted to be famous. Not even a little bit. And despite running a successful platform like Creative Boom for nearly 16 years, I’ve never been interested in building a personal brand either. That might seem unusual these days. We live in a world where everyone is encouraged to be the face of something, where visibility is currency, and the personal brand is the product. But for me, that was never the point…

“What’s in it for me?” Sure, it'll get you so far. But eventually, people catch on. They realise you only care about one thing—and it’s not them. Running something like Creative Boom gives you a front-row seat to how people show up online. Some are generous, open, and collaborative. Others? Take, take, take. It’s disappointing, but I understand. They want promotion. They want progress. They’re chasing success…

For years, Marks & Spencer felt like a relic—reliably British, undeniably beige. But lately, my friends and I can’t stop saying it: M&S are absolutely smashing it. So when the recent cyberattack brought down their website, halted online orders, and left their app unusable for over a week (and counting), it didn’t just feel like a technical hiccup; it felt like a threat to something far more meaningful: the unlikely renaissance of one of the UK’s most iconic high street brands…