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Why Influencers Are Losing Their Grip (And the Reason Might Surprise You)
There’s an air of cynicism creeping in. As the cost of living continues to spiral, global markets teeter on the edge of yet another crisis, and financial uncertainty becomes the norm, people are beginning to see through the glossy veneer of influencer culture. We're entering a new era—one where curated lifestyles…

The Art of Reinvention: Clothes, Confidence, & Crises
It’s a strange thing to find yourself in your late forties when you don’t actually feel that old. I’d always heard older people say, “You’re only as old as you feel”, but realising I was three years off 50 gave me a bit of a jolt earlier this month. It was a fun friend, the same age as me, who casually pointed it out. I’m rarely speechless, but yep—I just stared back at her, mouth like a fish out of water…

The Death of Twitter: Mourning What We Lost
I’m missing the good old days of Twitter – when it felt wholesome and friendly. It used to be a great way to connect with people across the world. A vibrant community. An exciting replacement for the happy message boards and forums we loved in the early Internet days. Real-time chats with everyone from close friends to total strangers, even the odd celebrity. Then came the introduction of the 'retweet' button in 2009…

Lessons From a Month of Building a Community
I used to think I’d never built a community—until I officially created one and watched 2,000 people sign up in just under two weeks. That doesn’t just happen out of nowhere, right? Clearly, we already had a community on those “rented” social spaces—X, Facebook, and Instagram—we just needed to bring everyone together in one place…