No One Cares About You, and That’s Your Superpower
With Mark Starrs for my latest vlog with James Cropper
No one cares. That’s the big secret. They don’t care about your life, your struggles, or your achievements. They couldn’t care less. I’m typing this with a massive grin on my face. It’s hilarious. We waste so much of this little life worrying about what other people think, when the truth is, they’re not thinking about you at all.
Why? Why aren’t we the centre of their universe? Come on. Think about it. We’re human. We’re all the same. It’s a brilliant moment when you wake up to this ridiculously harsh yet simple truth: no one cares, and that’s bloody amazing. Because once you know that, you’re free to go wild.
I’ve been showing up on camera more. Something I never thought I’d do. But as I’ve said before, it’s part of Creative Boom’s fresh drive to be personality-led and community-focused as everything shifts under the AI bubble. I’m having the time of my life. It feels right. And I’m reaping the rewards of showing this human side. More people are following, engaging, and messaging. They probably feel a stronger emotional connection to Creative Boom. It’s a good place to be.
A few people have reached out lately asking what my secret is. How do I speak so authentically on camera? How can they do that for their brand? The truth is, I’m leading with that secret: no one cares. Ok, it’s not quite that simple. There’s also a heap of confidence that only comes from knowing and liking yourself, from building such a strong foundation that no opinion, insult, or harsh word can topple you from your happy platform.
Don’t get me wrong. I’m not a walking ego. I’ve just stopped obsessing over what others think... because they’re not thinking about me at all. Go figure. And I thought I was special. Heck, I know I’m a good person, and I really like who I am. I’m proud of myself. I’m surrounded by people who love me for who I am, warts and all. I’ve got my tribe. So I don’t take it personally if someone doesn’t like me (their huge loss). Pair this with the “it’s not all about me” mindset, and you’ve got a magic formula that focuses on other people instead. I’m not the centre of the universe. Pah, I’m not important. It’s liberating stuff.
Someone said to me recently, “Once you stop focusing on how you come across and instead consider what value you can bring, things really do start to change for the better.” And it stuck with me. Whenever I press record and start talking to camera, I only think about the point I’m trying to make and how it might help someone. In many cases, I share simple truths that feel unique but are actually universal.
Once you realise this superpower, the ripple effect is incredible. Someone can throw something awful at me, and I’ll fire back with a witty comeback. I might mess up during a live podcast recording and just own it with a bit of sass and charm. I can stand with a mic in front of twenty people, recording for my vlog, entirely at ease—because I know I’m good at what I do and I’m having a blast. I may even dance in the middle of Glasgow city centre to a busking accordionist (true story) and not give a toss what anyone thinks. Nothing fazes me anymore.
If I get negativity these days, it only makes me stronger. I laugh my ass off. Don’t they know I can see their insecurities, their hopes, their dreams? It’s like that scene in The Matrix when Neo finally sees the code, the system, and it all makes sense. I’m not saying I’m “the one”. I’m a tiny, insignificant ant on a spinning rock of a hundred billion stars in a galaxy that’s one of a hundred billion inside a universe of a hundred billion universes. I’m not important. Neither are you. Isn’t that brilliant?
That’s the gift that keeps on giving. When you stop clinging to this idea of significance, you finally have room to breathe. You can create without overthinking anything. You can concentrate instead on finding your voice and enjoying the creativity that comes when you finally let go.
The delicious irony? People do notice you. You’re not just another human trying to behave how you think you should. You stand out because you’re leaning into the real you. It’s something no one can replicate. Hey, I’m still getting my head around it. I think that’s how it’ll always be.
But if you stop fretting over how you look or come across, and share what you’ve been hiding, the world opens up. It’s incredible. I highly recommend it. Be brave and post that reel. Nobody cares.
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